Google Analytics

    Google Analytics is a way Google tracks and understands how users interact with your website or app—such as where they come from, what pages they visit, and whether they complete  actions like purchases or sign-ups. Google Tag Manager works alongside it as a tag management system, allowing you to easily add and manage tracking codes (tags) for analytics, ads, and other tools without needing to edit your website’s code directly. Together, they give you powerful insights and flexible control over your site's tracking setup.​

Google Analytics (GA)

​    Google Analytics is an essential tool for tracking and understanding your website's performance. It helps you gather valuable insights about user behavior, including how visitors find and interact with your site, where they spend the most time, and how they convert. By using Google Analytics, you can assess key metrics such as traffic sources, user demographics, bounce rates, and more, enabling you to make data-driven decisions for improving your marketing strategy. The real advantage of Google Analytics lies in its ability to offer real-time data, detailed reports, and powerful tools for tracking conversions, which ultimately helps you optimize user experience and increase ROI.​

Google Tag Manager (GTM)​

​    Google Tag Manager (GTM) is a powerful tool that simplifies the process of managing and deploying marketing tags (snippets of code) on your website without needing to edit the site's code directly. GTM enables you to add and update tags for tracking, such as Google Analytics, AdWords, and more, all from a user-friendly interface. The key advantages of GTM include quicker implementation, flexibility, and reduced reliance on developers for every update. By using GTM, you can streamline your marketing efforts, improve data accuracy, and ensure that tracking is implemented efficiently, making it easier to measure and optimize your campaigns.